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Our story

I was tired of guessing.

So I built the brand I wanted to buy from: every dose on the label, every batch third-party lab tested, and 100 days to decide.

Michael KuznetsovFounder, CLARVA
01 · THE QUIET

On paper, my life looked optimized.

I knew how to do hard things. Show up when it wasn’t convenient. Be there for my family. Keep a marriage strong for ten years and counting.

But I was waking up flat, foggy and tired of guessing. My own health felt like a black box, and nobody was handing me the key.

02 · THE WORK

When something matters, I don’t dabble.

I read the research. I followed the leading voices in performance and longevity. I ran experiment after experiment on myself.

What moved the needle was boring: knowing exactly what I took, and taking it the same way, day after day.

03 · THE PROBLEM

Then I read the labels.

Doses buried inside “proprietary blends.” Lab reports nobody could see. Premium prices, and no way to check any of it.

17 of 30 top-rated immune supplements bought on Amazon didn’t match their labels when researchers tested them in 2022.

Crawford C, et al. JAMA Network Open, 2022. Other brands’ products, not CLARVA.

It wasn’t one bad brand. It was an industry that treated transparency as a risk instead of the baseline.

04 · THE NAME

So I started a brand with nothing to hide.

CLARfor clarityVAfor life

A promise to tell you the truth about what goes into your body.

I spent the next chapter inside the supplement world: learning the supply chain, sitting with manufacturers, and studying the documents most customers never see. Specifications, batch records, lab reports. One rule kept showing up: the body rewards precision and consistency.

The CLARVA standard.

Four promises. You never have to take our word for any of them.

Every dose on the label

No proprietary blends. Every ingredient and its exact amount, printed where you can see it.

Third-party lab tested

Every batch is tested by independent labs before it ships.

Your batch’s lab report

Registered customers can request the Certificate of Analysis for their bottle’s batch.

100 days to decide

Not happy? Full refund. No return needed, no questions asked.

Formulated in the USAMade in an FDA-registered facilityIngredients from a GMP-certified facility

What we will never do.

  • Hide a dose inside a blend.
  • Promise you a miracle.
  • Print a claim we can’t back up.
  • Make you send a bottle back to get your money back.

If you’re tired of guessing, CLARVA was built for you.

My promise is simple: clear formulas, clear testing, and a clear standard for what we put our name on. So you can live a little clearer, every day.

To your health,

Michael KuznetsovFounder, CLARVA